Brand design for a luxury cosmetics company
Ohityr was created in 2018 in Los Angeles as a luxury cosmetics company that predominantly focuses on skincare. Their high-quality products are known worldwide and are suitable for professional and personal use.
O - organic
H - hypoallergenic
I - ideal
T - therapeutic
Y - youthful
R - rejuvenating
Inspired by the cult of flawless skin Ohityr wants more people to reach the full potential of the beauty of their skin.
- Luxury cosmetics
- Celebrity customers
- Eco friendly
- Up to 98% natural ingredients
The brand focuses on luxury, maturity and minimalism. They speak to their audience in a clear and straightforward way.
They primarily focus on women who take skincare seriously and know the importance of their skin
Personality: Sophisticated, attentive, proactive
- Find the luxury within yourself
- Light, clean and fresh
- Let your skin reach its full potential
Create the new logo and brand identity for Ohityr. The brand is to be used across a wide range of media, including TV, online, print, web, social and email.
The brand will need to stand out and compete against existing newfound LA companies that try to steal the company’s clientele.
Luxurious, mature, clean, sophisticated, authentic, minimalist, simple
Colours: white, light grey, light beige
Look & Feel: clean, luxurious, simple
Styles & layout: serifs, symmetrical
Colours: bright and saturated colors
Look & Feel: youthful, hip, bold
Styles & layout: playful fonts, messy layout