The graphic symbol combines the idea of LABEL, WAVES, ECOLOGY and REUSABILITY, as the last one here stands for using less single use plastic. I chose this bright teal color, because it reminds me of the sea and it is suitable for use on light and dark backgrounds. The logo is also suitable for digital and printed use and the bold outline guarantees its visibility on large and small scale.
I decided on acontrasting combination of straight lines and rounded edges. While the label part is constructed of straight lines, the elements inside are more organic in appearance - created with lots of rounded edges and curved lines. The font Bebas Neue looked like a perfect match for this projects as the shape of the individual letters resembles the shape of the logo itself - elongated, rectangular and condensed form, with no harsh edges to make it look cohesive and approachable.